WP Engine: discover everything about this hosting service in WordPress
WP Engine is an American hosting company that started in the state of Texas. It aims to offer quality service to WordPress websites and blogs, being considered an industry leader, serving more than 120,000 customers in 140 countries.
You may be planning to attract people through Content Marketing. If that’s your plan, you’re on the right track. After all, this has proven to be a great strategy to attract visitors, convert them into leads and, ultimately, turn them into customers through a website or blog .
In fact, offering information has become something so essential that we are talking about the possibility of the term Content Marketing starting to die in 2020 . And, on second thought, this even makes sense, since the term marketing already brings with it the need to produce content and target it to the target audience.
This shows that you can’t do marketing without producing content. In this sense, a key factor in a good strategy is the hosting of your website or your blog . After all, you want your home on the internet to be always available to receive visitors, in order to offer them a good browsing experience, don’t you?
There arises an important question: which accommodation to choose, since there are countless options? Each has its own set of technical specifications, such as bandwidth, storage, limit on monthly visits, server speed and so on – remembering that these factors can impact your Digital Marketing strategy .
Therefore, in this post, we will introduce the WP Engine. Thus, you will understand how this hosting works, what it offers and what are the pros and cons of hiring it. The subject is organized according to these topics:
- What is WP Engine?
- What does WP Engine offer?
- Is WP Engine the best option for you?
What is WP Engine?
The WP Engine is an American company based in the state of Texas. Its goal is to offer quality hosting geared to WordPress websites and blogs . It is one of the leaders in the sector, serving more than 120,000 customers in 140 countries.
The company has more than 600 employees spread across offices in the United States, the United Kingdom, Australia and Ireland.
Its founder, Jason Cohen, created it in 2010, because he misses a hosting service that offers all the necessary aspects for websites, including security, speed and scalability .
The WP engine is considered one of the most successful startups in Texas and is pleased to have an average growth of 30% per year .
When accessing the WP Engine page , you are already faced with a very beautiful visual communication and the guarantee of a quality service, which promises “innovative experiences” through the “best platform” for WordPress website development.
What does WP Engine offer?
Now that you know a little about the company’s history, let’s get to the point: What services does WP Engine offer? Check out some of them below.
The service offered by WP Engine is called managed hosting . This means that the company is responsible for all security and updates.
Accommodation with very low or free prices does not usually offer this type of benefit, which, of course, comes at a cost. So, whoever contracts the WP Engine can count on this extra convenience. That way, it’s like you’re outsourcing monitoring, maintenance and troubleshooting related to updates and security .
Premium themes for WordPress
If you already know WordPress , you should be familiar with the possibility of changing the layout of your website in a simple and free way, through the templates. It happens that, many times, the themes have a paid version, or premium, that releases extra functionalities that allow to increase the project.
Of course, in that case, you need to be willing to pay for the license. However, for those who have a plan on the WP Engine, several premium templates are available at no additional cost . In addition to being beautiful, they bring together features that can be very useful.
These themes are organized into categories, which include, for example, lifestyle, business, photography and e-commerce . To give you an idea of what this gift represents, let’s take a look at the template called Wellness Pro . Take a look at his price, according to this print we took on the developer’s website:
Did you see that the license for this template is practically 100 dollars? But it is available free of charge, in addition to several others, for those who are customers of WP Engine.
Backups are part of a security routine for anyone who manages a website or blog. In the case of WordPress, there are plugins that facilitate this task.
Even so, WP Engine makes daily backups , which can be very useful in case of any problem causing data loss on your site. As usual, the company encourages the customer to make backup copies, but it is good to know that they are also concerned with this and go ahead to provide all the support they can.
If you already have a website or blog hosted elsewhere and decide to become a WP Engine customer, it makes migration easier . The company offers the necessary assistance in the procedure, which is great, since we are talking about a complex activity that requires a lot of attention and good technical knowledge.
Is WP Engine the best option for you?
Now is the time to assess whether WP Engine is a good fit for you. Check out some pros and cons that can’t be left out.
WP Engine was created with WordPress in mind. In other words, this CMS is their specialty. This means having, for example, a team of professionals who have a deep understanding of the software .
In addition, WordPress comes pre-installed on the server, which eliminates much of the work that requires good technical knowledge. The WP Engine platform also allows you to automate backups and update plugins.
The availability time of the server is also highly commented by the clients. The factor known as uptime , on the WP Engine, is close to 100%, which means having a website that almost never goes down . And even if the traffic is quite intense, the company guarantees that there is no loss of speed in access.
It is also interesting that the company offers an SSL certificate without charging any extra fee. Still with respect to security, it is important to remember that, every day, WP Engine does a daily scan against malware, in addition to having a firewall updated daily, which results in protection against the latest threats.
The availability of premium templates is also very advantageous, as this allows adding features that go beyond the basics to the blog.
Finally, it is worth having a managed hosting, as it means you do not need to have advanced knowledge to maintain the security of your website . After all, this activity is the responsibility of the company itself.
You may have noticed that some lodgings offer a free plan, right? This is really advantageous, as it gives the opportunity to test the service on a leaner plan.
Thus, if, in time, you are interested in taking better advantage of the hosting services, just upgrade in order to enjoy more advantages when paying a monthly fee.
In the case of WP Engine, there is no free plan . Check out the subscriptions offered:
In addition to the fact that there is no free plan, note that prices are in dollars. Thus, when converting the values to our currency, the result may end up scaring some.
Here’s another important question: do you speak English well? This is really necessary if you purchase one of the WP Engine plans. The most affordable plan offers support via chat, and the others allow you to request help by phone.
But as the service is only available in English , it is important to know how to communicate well in the language. After all, setting up a server almost always requires help from support. Even if you have a good knowledge of WordPress, either adjustment will require intervention by the technical team.
Let’s go to another downside of WP Engine’s plans. Take a look at the services offered:
Did you see that there is no email in the list? Yeah. Such an important service ended up being left out, so WP Engine does not offer you the opportunity to have an email address in the format email@example.com . It also does not offer domain registration, so it must be done with another company.
As you can see, WP Engine is quality hosting. However, it is necessary to analyze the pros and cons in order to make a good choice. Bear in mind that having support in Portuguese is important, which unfortunately is not available by the company.
It is also necessary to pay attention to the issue of the number of monthly visits, as well as storage space and monthly traffic . When comparing, pay special attention to these factors, okay?
You just met WP Engine, which is a foreign company, right? How about continuing your analysis and knowing the best national options now? Check out the article “ The 10 best website hosting in Brazil ”.