Captivating and maximizing the capacity of your website is to determine the digital body language. It is a tactic of understanding the digital behavior of your audience. The actions and reactions will give you the overall picture of how your visitors interact and decide which leaves traces to the path to your website.
The behavioral data will give you insights of the performance of your website. It is the microscope that will deeply assess the visitors’ intention and motivations to call to action. It will inform your decisions in the design, development, and coming up with the idea for user experience.
It is recommended that you take a holistic approach to understand the behavior of website visitors. Often, page-like and reviews are meaningless and can lead to misleading information.
Benefits of using behavioral intelligence in WP Engine
- Gain a deeper understanding of your audience
- Identify the triggers that influence behavior
- Improve site usability
- Increase engagement
- Increase conversions
- Increase user acquisition
- Increase retention
- Improve site navigation
- Make better website design decisions
- Justify your design choices
Appropriate methods to use for better insights
In business, you should have a thorough knowledge and understanding of your customers. You need to capture their journey of experience. You need to map the essential aspects of their behavior intelligence to create effective means to robust your marketing strategies.
Do you know that most of the web-based businesses do not look and analyze the audience personas? Understanding personas is the first important strategy to understand how to approach the digital behavior of site visitors.
It is not only knowing the “Who” but more of understanding the “Why.”
- Why are they clicking?
- Why are they hovering?
- Why are they scrolling the site?
- Why are they engaging the topic?
- Why did they show frustration?
Never forget to document the problems that the visitors experience. Getting the details and using them to devise tactics will surely bring your far higher return of investment.
- The Voice of the Customer
It will be useful to get the real voices of your target audience. You can conduct interviews, surveys, and polls to get feedback about your brand.
Know what are the experiences they had with your website, products, and services. Get their expectations. Furthermore, know the specific language they can articulate their thoughts and learn how do they communicate.
Increase your interaction and listen to your audience for you to be able to glean their insights. Understanding their ideas will make your website more compelling and persuasive and effective.
- Build a Customer Journey
Once you got the behavior and voice of your customers, it time to start building the customer journey that is aligned to each of their personas.
It is important to be logical. Harvard University study suggests that 95% of the purchases decision making is in the subconscious mind. It is right to say that when you design your site, consider how the subconscious mind of your customers would want it to happen.
- Behavioral Analytics
The tools and tactics of knowing the behavioral intelligence can be broad and diverse. The tip is may the data you got from personas, the voice of customers, and journey mapping for you to interpret the behavioral analytics. You can now identify specific adjustments and optimization you need for your website to give a better customer experience.
Scroll maps can be collected in desktop, mobile, or tablet that can tell you about your customer’s actual experience on a page.
It uses color to represent the most and least viewed parts of the page. There is available software that can help you establish behavioral analytics that can provide you with percentages of page visitors that scroll down each page. It can calculate the average fold—the cut-off between what you can visibly see in the upon landing on a page and requirements of scrolling to become visible to the visitor.
- Click, Heat, and Attention Mapping
A click map is a representation of what spot of your web page is being clicked and visited by the visitors. As Google analytics will give you the number of users that visit a specific page, this heat map will tell you what the visitor is correctly doing on the page itself. It could be that they can use a call-to-action button or an image.
One magical feature is you can be aware if visitors click on something that is not clickable. More likely, these visitors are convinced that the item must be clickable. So you can have the opportunity to improve and satisfy the customers.
- Form Analysis
The use of forms can help you understand the behavioral analytics. In the first step, Google Analytics can provide you the information as to the number of persons submitting the form.
But it cannot give you the details to visitors that face trouble that leads them to abandon the page and the form. Forms can help you improve the conversion rate.
- Behavior Through the Funnel
It allows you to analyze the visitor’s behavior in a per-page analysis. You can also analyze user behavior across the designated conversion funnels. The technology can allow you to set up conversion funnels on the whole website and see even if there a leakage in the funnel.
- Session Recordings
Today, many developers are offering behavioral analytics that can capture information through video recordings of actual user sessions. It is best to use the information to understand the body language of the visitors in your site, compliment aggregate data in the heat map, click attention maps, and conversion funnel analytics.
It can provide you both qualitative and quantitative data to come up with informed decisions. There is package software that offers documentation of play-by-play of every action. It helps reveal the intuitive and what is that works well for your site visitors and determine the bottlenecks.
Get Started with Behavior Analytics
We give you a list of famous tools to include in your website strategy
Capable of showing clicks of visitors, move, scroll, browse, and pay attention to the site through session replays and heat maps.
Uses the capability of heat maps to create interaction in clicks, scrolling, and actions, sessions recording and getting the voice of the customer through survey and feedback polls.
- Decibel
Capable of capturing unique data that is enriched through the machine learning to reveal body language, understand perspectives of visitors, and determine problem areas of your website, application, and native apps. If you are a huge business, then this tool is right for you.
- Full Story
It gives perfect session playback, auto insights, funnel analytics, and robust search and segmentation.
- Clicktale
It is capable of transforming the tiniest behavior and gestures to meaningful insights through the use of behavioral data and intuitive visualization. It is perfect for massive business with complex website
It can show how customers respond through the use of heat maps, scroll maps and visual reports
